How to increase the sales of my e-shop?
Online e-shops have been steadily rising for years. This rapid shift has directly impacted consumer behavior, creating a demand for convenience, personalization, and alternatives when shopping online. Additionally, the pandemic forced more consumers and industries to go online for all types of transactions.
So how to advertise my business to stand out online?
More and more e-commerce retailers are moving toward an omnichannel approach where they sell through multiple channels. The transition to marketplaces should be perceived as an expansion strategy for many e-shop businesses.
We have seen the growth of marketplaces rise, while more traditional e-retailers have partnered with marketplaces or launched their own.
A marketplace to promote your business via a new attribution channel is what Wadata Marketplace can offer you. Wadata is an online marketplace that connects consumers and members of loyalty programs with retail companies. With offers, coupons, and vouchers, you can get more customers who become members of your shop.
Where to advertise my e-shop
Convenience, seamless checkout, and quick deliveries make marketplaces are the most prominent places for advertising your offerings. Along with consumer desire for one-stop shopping, finding the best deals, and personalized experiences, it’s needless to say that you need to have a placement in the coupons or deals section of Wadata Marketplace.
In digital consumerism, marketplaces have become the first stop for product searches and discovery.
eMarketer states that 53% of U.S. adults began product searches on Amazon when planning to make a digital purchase.
The modern consumer has the world at its hands. As businesses expand into new sales channels, marketplaces continue to grow with greater reach, access to tools and insights into data and analytics. This access to products and services has shifted the power to the consumer, pressing retailers to go where the consumers are.
Marketplaces’ reach offers retailers ample opportunities to reach new customers and get insights into what potential and existing buyers think.
But you also need to know the results of all your actions, and thankfully, this is extremely easy and measurable. Data and analytics have become priorities for online shops against growing consumer expectations for personalization, convenience, and relevance. Marketplaces provide data and analytics that give in-depth insights into customers’ shopping behaviors on the platform. These insights help merchants optimize their marketplace strategy and adapt their entire omnichannel approach to best reach their customers.
How can I promote my online store (e-shop)
The changes in shopping behavior that we’ve witnessed are here to stay, meaning that the significance and impact of marketplaces will only continue to grow.
For e-commerce as a whole, the marketplace impact will grow the importance of omnichannel strategies to meet and exceed consumers’ expectations.
Whether your business just getting started in e-commerce or has been in digital shopping for years, retailers (online and offline) with the most effective marketplace strategies will stand out as the winners in this new era of global commerce.
In Wadata we are changing the rules of marketplaces. That’s why we’ve created a digital rewards marketplace that allows members to:
- carry and
- exchange points between programs and friends, easily and quickly with a single click.
In all cases, the platform user converts his points or purchases into digital wadata coins that he can “exchange” with premium vouchers where he wants!
No more points from loyalty programs are lost and used where it really has value for you.